How Doe Deere’s Passions Led to Her Success
Doe Deere is proof that women can be successful in business. Deere has been making her dreams come true since she began her cosmetic line Lime Crime in 2008. She saw an opportunity in the beauty industry after discovering that it was hard to find fun, bright make-up colors. Deere loved bold, glittery shades, but the cosmetic industry was only manufacturing natural looking products. The Lime Crime creator first generated a buzz on YouTube by modeling funky make-up and fashion. She soon found a demand for the products that she had been interested in marketing. Information about Lime crime soon spread through social networks and the company became profitable.
Lime Crime make-up continues to push boundaries by coming up with new ideas for cosmetics. Deere wanted to create a brand that reflected her own unique talents and personality. She encourages other women to do the same when they think about starting a business. Deere believes that people have to love the products that they market, because it will bring out their truest potential.
Deere attributes much of her marketing success to her background in music. As a musician in New York City she had to learn to promote her band and build her fan base. In addition, she learned the importance of maintaining her fan base, so that they would continue to come out to see her. Deere had met her husband and current business partner through her band and the two have learned to work well together as a result.
Dreams of being a musician, led Deere to a makeup career. She thinks it is a great thing and claims to have always been a bit of an entrepreneur. Even at the age of 13 she was selling temporary tattoos that were viewed as a novelty. She made the tattoos cool by modeling them herself and assuring people that it was alright to wear them. Deere also attributes her imagination to leading to success. By following her dreams, she continued to follow pathways that led to more opportunities.
Lime Crime products are vegan and never tested on animals. The products are actually certified as cruelty-free and backed by PETA and The Leaping Bunny Program. Doe Deere loves animals and has a headquarters full of animal lovers. Not only is Deere passionate about fun makeup, but also about animal rights.
Learn more: https://ideamensch.com/doe-deere/