The Lip Balm That Hatched a Nest Egg

Seven years ago, EOS lip balm, an egg-shaped container of natural, organic lip balm was introduced to the market with unexpected success. The creators of this product took the time to research a market that was otherwise overlooked to expose any vulnerabilities and found that this over-played market was ripe with opportunity.

This opportunity was born out of potential competitors assumption that the lip balm market was saturated and therefore and new product was doomed to fail. However, Sanjiv Mehra, EOS co-founder and partner, spent time to better understand the lip balm market and found that even popular products on Amazon like Chapstick and Burt’s Bees were resting on their laurels when it came to the product.

Devoted research found that lip balm is for women and aimed to design a balm that could please all five of the senses. Creators wanted something new that would be more than a fad and once they had an incredible balm, their secret weapon was millennial pop culture. Advertising traveled through Youtube, Facebook (https://www.facebook.com/eos/), and Instagram via fashion bloggers who fell in love with EOS and put a spell on their viewers too.

The evolutionofsmooth pod is adorable to look at and the shape feels good in your palm and is suggestive of a balm pot without the mess. It has a pleasing taste when you lick your lips and smells unique and natural. There is even a satisfying tiny “click” when the pod is closed. This is one egg, that like their company tag line states, will make you smile.

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