Avaaz on effecting change through civic organization
Avaaz is described as one of the globe’s largest and most powerful online activist network. This, not just a title that has been assigned to it lightly but rather due it’s online reach with a presence in six continents and over thirty countries and counting while at the same time it’s able to reach its wide membership in over 15 different languages. It is considered as one of the largest and most influential self-funded organization as it does not accept any donations from corporations or other foundations which has enabled it to remain independent and free from external foreign influence while maintaining accountability to its millions of members who through their contributions have been able to give a combined 20 million dollars since its inception in 2007.
Avaaz is one of the most flexible civic organization based on the activism campaigns it undertakes. These campaigns are all ideas that members come up with and are then passed through legal teams which asses there legal implications on the respective destinations.
The campaigns are for various issues affecting humanity such as climate change, human rights, animal rights, corruption, poverty, and conflict. These campaigns are achieved through media engagement, lobbying, emailing and calling of government officials and representatives.
Avaaz has been able to avoid fragmentation and instead concentrated on being more cohesive which has mainly been achieved by giving members the liberty of choosing campaigns and then having the free will to either participate or not when one strategy and idea I identified.Members thus are able to continue to begin independently responsible for each undertaking.
The ability by Avaaz to use technology in its actions has enabled it to reach a larger demographic and empowered millions of its members to reach out and make their voices had this has, in turn, enabled them effect change in a very effective way.