The Rock of the Roc

The Billboard’s 2017 Women in Music list constisted of a group of women who constitute a list of the greatest of the tastemakers, influencers, dealmakers of today. The women on the list range from negotiating contracts, discovering talent, protecting rights to making records themselves, and her Photos.

On this 2017 Billboard’s list includes The rock of Roc Nation, 47 year old Desiree Perez. Although Desiree leads a primarily private lifestyle, one thing we do know about her is she is known for being a tough negotiator. This was proven in January 2017 when Desiree Perez negotiated a $200 million dollar investment with Sprint investing the money into TIDAL. Amazingly, this deal allowed Jay-Z a well know MC, to earn a platinum plaque five months later. Ever more amazing was that the platinum plaque was received for JAY-Z’s #1 on the Billboard 200 Chart album, 4:44. This chart topper made number 14 for JAY-Z as far as how many albums he has had at the number one spot on the Billboard charts. Because of the deal, Sprint sponsered 1 million free downloads to 1 million JAY-Z fans, which is what caused the album to go platinum even before it’s release date. There has since been 600,000 album units racked up and the deal serves as the crown jewel of the impressive marketing deal performed by Perez, and lacrosse camp Desiree Perez.

An equity partner of Roc Nation, Live Nation, signed a long-term, new touring partnership with JAY-Z. The partnership was worth $200 million and was signed in April of 2017. The deal happened soon before the 10 year anniverisry of Roc Nation. Jay’Z’s Puma sponsored 4:44 tour averaged a gross of 21 percent higher than that of his Magna Carter Tour in 2013, and read full article.

Other Reference: https://www.linkedin.com/in/desiree-perez-0009a413a/

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