Banking On Success: The Innovative Leadership Of Luiz Carlos Trabuco
Luiz Carlos Trabuco Cappi had represented a new leadership generation at Bradesco, one of the largest banks in the Brazilian financial sector. Recently, the exemplary leader was succeeded by Octabia de Lazari Junior who had been elected by the company executives. Just like Luiz Carlos Trabuco Cappi, Lazaro Jr. has cultivated a decade of experience at Bradesco and has worked closely with Luiz Carlos Trabuco Cappi who has received a lot of credit for maintaining the company’s success.
Luiz Carlos Trabuco Cappi’s succession began after Bradesco’s former president, Lazaro de Mello Brandao, resigned from Bradesco after serving as its president for over 30 years. Luiz Carlos Trabuco Cappi was appointed to by the board members to replace Mr. Bandao. He became the Chief Executive Officer for Bradesco at the time. Taking up the dual role, as a CEO and the company’s president, proved to the world that Luiz Carlos Trabuco Cappi was fit for the company’s top leadership. He continued through with his position till March 2018 when Lazaro Jr. took over.
Most prestigious positions at Bradesco
Throughout his career at Bradesco, Luiz Carlos Trabuco Cappi held several prestigious positions. His academic background and experience in psychology have enabled him to become successful in many executive jobs which involve working with a variety of people. He has been appointed the President to various panels including Credit and Saving Entities, the National Association of Private Pensions, The Association of Real Estates, and the National Federation of Supplementary Health. Luiz Carlos Trabuco Cappi has always adopted instrumental leadership strategy to ensure the function of Bradesco. He was also appointed to various board committees such as the Board of Governors, ArcelorMittal Board of Directors, Geneva Association, and Vale S.A. Strategic Committee. Luiz Carlos Trabuco Cappi has also chaired Odontoprev S.A.’s Board of Directors.
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Luiz Carlos Trabuco Cappi’s Awards
Under the aegis of the leader, Bradesco has succeeded in winning various awards including eFinanice 2017, MONEY 2017, Mais Mais, and GlobalCCU in 2017 alone. Bradesco has also won the Most Valuable Brand of Brazil award as well as the Best Company recognition in the same year. Luiz Carlos Trabuco Cappi has further maintained Bradesco’s commitment to sustainability which enabled the company to fall into the top position in the 500 greenest firms Newsweek list. The leader has won himself various accolades while serving as the company’s president such as the Business Sector Leader in 2006, Business Personality of Insurance in the same year, and Entrepreneur of the Year 2015.
Bradesco was founded by Amador Aguiar in 1943 in Marilia. Although it was started as a small enterprise, the company grew to different areas in Brazil. Bradesco was created in 1956 to create support for learning and knowledge. In the late 1950s, the first official branch of the company was established at Osasco where it became one of the most recognized banking institutions. In the 1960s, Bradesco created executive positions which were later filled with competent leaders according to oglobo.globo.com. Over the years, the company has witnessed technological advancements that increase its efficiency.