Lori Senecal’s Successful Journey at CP+B
Lori Senecal is the former CEO of CP+B who retired in 2017, December. While she was working at the company, Lori influenced CP+B both culturally, and businesswise. Lori Senecal made the company witness tremendous growth, becoming partners with recognized companies such as American Airlines. Her presence at the company was undoubtedly worth it because she ensured that it became profitable.
Her recent departure
The CEO stepped down from her CEO role at CP+B by the end of 2017. She had noted that together with the company chairman, Chuck Porter, they had already sketched out a plan on how she would depart immediately she arrived at the company. The company has praised her for having a “global mindset” as she has managed to retain all clients of CP+B since she joined the company. She also increased the company’s global presence with big airline groups including American Airlines. For more details visit Bloomberg.
During her departure statement, the CEO stated that the company has always been managed by entrepreneurs who love building CP+B and who are passionate about their jobs. Because of this, she believed that extending the role to Daniella Aldrich who had been promoted as the CP+B West president was the best action to take because she was competent in addressing the company’s needs.
About Lori Senecal
Since 2015, Lori Senecal has been the Chief Executive Officer of Crispin Porter & Bogusky (CP+B). She also holds additional roles as the CEO and President of Partner Network. Before joining CP+B, Lori was the executive chairman of KBS, which is a sister agency of CP+B. Lori had joined KBS in 2009 after she left McCann New York where she was also the President.
Since she joined the company, Lori Senecal has elevated CP+B’s business culture and standing. That has made the company to be named one of the top Creative Innovators by Advertising Age in 2016. Lori is a role model for many people, which explains why she had also been ranked by Advertising Age in 2013 as one of the Women to Watch. AWNY also awarded her the Game Changer Awards.
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