The Rise of Sunday Riley
If you’re into beauty or skin care it is likely you’ve come across Sunday Riley skincare, it’s a brand that has become coveted by beauty mavens and celebrities (Victoria Beckham is reportedly one). The brand has even landed on Oprah’s Favorite Things for 2018 list. The attention is much deserved because the brand’s formulas are as good as their packaging.
Sunday Riley launched in 2009, with Barney’s being one of the first stores to carry the line which featured the brand’s cult favorite item, Good Genes. The brand implemented social media and its influencers to get people talking about the brand and its products, even giving samples to influencers with a humble following. The campaign worked and got people buying the products. Product quality and ingredients are what keeps them coming back and telling their friends about Sunday Riley. The brand currently boasts over two hundred thousand followers on Instagram where you can get updates on any new additions to the line.
In 2011, the brand briefly tried a foray into cosmetics, but quickly nixed the line when Riley noticed it was taking focus off of the brand’s skincare line and never gained much of a following. Riley isn’t sentimental and only wants to offer the best products to her consumers, the things they really want to buy. Her friends and family are the first testers of her products, and she listens to their suggestions to figure out what works. Cleary this is a process that has shaped incredible products, a quick glance at their Sephora page shows that nearly all twenty listings are rated 4+ stars by users. And one of the keys to that success, aside from quality products, is that Sunday Riley has taken ingredients that were once a little scary to the average consumer (e.g. retinol) and made them accessible.
Sunday Riley sees the brand eventually growing further in the coming years, a natural evolution considering it’s at the top of the game when it comes to skin. With the brand’s status and following it’ll very likely be a hit.
Relevant post: https://www.birchbox.com/brand/425