Philanthropy 101 with Stream Energy
In the aftermath of destruction left by Hurricane Harvey along the Texas Coast, one company was ready with an army of volunteers to bring aid to those in need. Stream Energy, an energy company based out in Texas that offers fix-rate energy plans to their customers where amongst the first and only companies contributing to the relief effort.
The crisis along the coast, as well as the efforts by Stream Energy and its foundation “Stream, Cares” demonstrated to other companies a textbook example of how a philanthropic effort looks like. The Stream Cares foundation is a rarity amongst such a large company, this is due to the fact that although corporate America isn’t cheap, they, however, do not engage within their communities as thoroughly as Stream does. The addition of Stream Cares to the company is seen by experts as a smart strategic move on their part as it increased brand value and customer loyalty, a perk that many executives are attempting to obtain by emulation the Stream Energy method.
Stream Energy, however, does hold an advantage to the competition in the form of their business model. Unlike traditional salesmen who work from buildings and attempt cold call after cold call, Stream associates are tasked with creating networking groups that they can then speak to in person and ultimately offer them a fixed rate energy plan. The relationship, however, does not end once the customer has bought a plan, in fact, many employees tend to keep in touch with their customers in order to make sure that they are satisfied with their services.
Because of this reason, many employees strive to make their communities a better place. For instance, through Operation Once in a Lifetime, Stream Energy employees will provide emotional support to veterans and their families as well as provide transportation when they require it. It is these efforts that make Stream one of the most respected and revered companies in the country.