Posts in Category: Beauty Guru

The Rise of Sunday Riley

If you’re into beauty or skin care it is likely you’ve come across Sunday Riley skincare, it’s a brand that has become coveted by beauty mavens and celebrities (Victoria Beckham is reportedly one). The brand has even landed on Oprah’s Favorite Things for 2018 list. The attention is much deserved because the brand’s formulas are as good as their packaging.

Sunday Riley launched in 2009, with Barney’s being one of the first stores to carry the line which featured the brand’s cult favorite item, Good Genes. The brand implemented social media and its influencers to get people talking about the brand and its products, even giving samples to influencers with a humble following. The campaign worked and got people buying the products. Product quality and ingredients are what keeps them coming back and telling their friends about Sunday Riley. The brand currently boasts over two hundred thousand followers on Instagram where you can get updates on any new additions to the line.

In 2011, the brand briefly tried a foray into cosmetics, but quickly nixed the line when Riley noticed it was taking focus off of the brand’s skincare line and never gained much of a following. Riley isn’t sentimental and only wants to offer the best products to her consumers, the things they really want to buy. Her friends and family are the first testers of her products, and she listens to their suggestions to figure out what works. Cleary this is a process that has shaped incredible products, a quick glance at their Sephora page shows that nearly all twenty listings are rated 4+ stars by users. And one of the keys to that success, aside from quality products, is that Sunday Riley has taken ingredients that were once a little scary to the average consumer (e.g. retinol) and made them accessible.

Sunday Riley sees the brand eventually growing further in the coming years, a natural evolution considering it’s at the top of the game when it comes to skin. With the brand’s status and following it’ll very likely be a hit.

Relevant post: https://www.birchbox.com/brand/425

Wengie Hacks Your Hair

Youtube fashion guru and life saver for all those that want to look their best without trying too hard, Wengie, published her latest vlog in a series of life hacks aimed at the lazier nature within all of us. The Youtuber famous for always looking flawless offered all of her viewers some life-saving hacks to help them tame their unruly locks while still not breaking a sweat.

 

Put a Sock on It

 

Strange as it may seem, the perfect hack for the best messy bun look every time involves repurposing a sock to make an impromptu messy bun roller.

Pro-tip: it is probably best you use a new sock and not that old gym pair you’ve been meaning to throw out of your trunk

 

Just cut off the toe portion of the sock and roll it until you make a little “sock donut.” The end product should look a bit like a scrunchie hair tie.

 

Thread your hair through your new “hair donut” and start rolling your hair with the sock as you move closer to your scalp. The sock should act to keep all of your hair in place for the perfect messy bun without being visible. Bonus points for the sock donut since it doesn’t require any other ties to complete the look.

 

For the complete instructions plus nine other ways to hack your hairstyle, including a clever fix for a braid-less braid, visit Wengie’s Youtube channel and be sure to subscribe for updates.