Doe Deere is proof that women can be successful in business. Deere has been making her dreams come true since she began her cosmetic line Lime Crime in 2008. She saw an opportunity in the beauty industry after discovering that it was hard to find fun, bright make-up colors. Deere loved bold, glittery shades, but the cosmetic industry was only manufacturing natural looking products. The Lime Crime creator first generated a buzz on YouTube by modeling funky make-up and fashion. She soon found a demand for the products that she had been interested in marketing. Information about Lime crime soon spread through social networks and the company became profitable.
Lime Crime make-up continues to push boundaries by coming up with new ideas for cosmetics. Deere wanted to create a brand that reflected her own unique talents and personality. She encourages other women to do the same when they think about starting a business. Deere believes that people have to love the products that they market, because it will bring out their truest potential.
Deere attributes much of her marketing success to her background in music. As a musician in New York City she had to learn to promote her band and build her fan base. In addition, she learned the importance of maintaining her fan base, so that they would continue to come out to see her. Deere had met her husband and current business partner through her band and the two have learned to work well together as a result.
Dreams of being a musician, led Deere to a makeup career. She thinks it is a great thing and claims to have always been a bit of an entrepreneur. Even at the age of 13 she was selling temporary tattoos that were viewed as a novelty. She made the tattoos cool by modeling them herself and assuring people that it was alright to wear them. Deere also attributes her imagination to leading to success. By following her dreams, she continued to follow pathways that led to more opportunities.
Lime Crime products are vegan and never tested on animals. The products are actually certified as cruelty-free and backed by PETA and The Leaping Bunny Program. Doe Deere loves animals and has a headquarters full of animal lovers. Not only is Deere passionate about fun makeup, but also about animal rights.
Learn more: https://ideamensch.com/doe-deere/
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Doe Deere is the CEO and founder of Lime Crime Makeup. She is from Russia, but moved to New York City to pursue her dream. She currently lives in Los Angeles with her husband and three cats. When Doe founded Lime Crime Makeup, all she had was a few hundred dollars and a dream. Today, Lime Crime Makeup is popular throughout the world.
Lime Crime Makeup is also known as makeup for unicorns. Doe believes that makeup should do a lot more than just cover up imperfections. She believes that makeup should be used to express oneself. Doe also believes that true beauty is not about what is natural or looks best. She believes that it is about what feels right at the moment.
Doe Deere studied at the Fashion Institute Of Technology In New York. Even though she enjoyed being a student there, she dropped out to pursue her dream of having her own makeup line. She has stated that she is very happy with the way things turned out.
Doe Deere’s interest in makeup started when she was in preschool. She stated that she wanted to create a makeup line that was not only cruelty-free but inspired fantasy. She also stated that few things have changed about her since she was in preschool. She is just as passionate about fantasy now as she was when she was in preschool.
Doe Deere achieved her dream of being an entrepreneur. She was inspired by the female entrepreneurs she saw around her. She also strives to help other people achieve their dream of owning a business. She gave a speech entitled “Don’t Quit Your Daydream” at the PHAM expo in Los Angeles.
Doe Deere’s Lime Crime Makeup line features a variety of products. There are products for the lips, nails, eyes and hair. All of the cosmetics are cruelty-free. Doe Deere believes that people should live unapologetically and have the opportunity to express themselves. She believes that the right makeup allows them to do just that.
Makeup is not Doe Deere’s only interest. She also has a passion for art and music. In 2008, she released a CD entitled “Supernatural.” The CD features five songs, which were all written by Doe Deere. The CD also comes with a special note from Doe Deere.
Doe Deere has admitted that her journey to success has not always been an easy one. However, she has stated her obstacles have helped her become the person that she is today. She has stated that obstacles are a part of the process.