Roc Nation has carved out a niche for itself as the premier entertainment company in America. The company works with some of the leading recording artists, athletes, producers, and songwriters in the US. Some of their clients include Rihanna, Shakira, J. Cole, Fat Joe, and Big Sean among other stars. For over nine years, Roc Nation in conjunction with other entertainment entities such as Live Nation has shaped the American music industry. In 2008, Live Nation and Roc Nation agreed to work together in a $150 million deal. The deal was negotiated by Roc Nation’s top executives including Desire Perez. However, the deal will expire next year.
Speculations are ripe that Live Nation is considering entering into a new deal with Roc Nation but with some changes. Since Live Nation opted out of buying recorded music (because the product has been underperforming on the market), it is highly likely that any new deal that it will enter into will be exclusive of buying recorded music. However, Live Nation is willing to continue its touring deal with Roc Nation.
Recently, Perez and Roc Nation’s founder, Jay-Z, paid a courtesy call on Sir Lucian Grainge. The latter is the chairman and CEO of Universal Music Group (sometimes shortened to UMG). When the three came together, players in the music industry were anticipating an announcement of a lucrative deal between the two entertainment giants. However, it seems that Roc Nation will continue its previous distribution deal with UMG as no new announcements are forthcoming.
Perez was Jay-z’s business associate way before Roc Nation was founded. She has been the person behind the curtain in Roc Nation, but her contributions to the brand have been noticeable. Despite spearheading lucrative deals for the brand, Perez has worked closely with many Rock Nation’s artists including Rihanna.