GreenSky Credit is a leading financial technology company that helps connect customers with lenders. It gives customers a way to access funds to be used for home improvement projects. GreenSky Credit is based in Atlanta, Georgia, and it’s lead by David Zalik, CEO.
By dealing with local banks, merchants, and professionals, GreenSky Credit can reach a wide audience base around the country. Their success is due, in part, to the fact that today’s market consist of people who want convenience and mobility. Instead of requiring an individual to head out to the bank with a stack of papers in hand, much of the work can be done through a mobile device. Since today’s routines are governed by our phones, it makes sense that obtaining lines of credit for small projects can also be handled this way.
David Zalik has always been good with numbers. He skipped high school and went straight to Auburn University, starting his first business in his first year of college. This venture, MicroTech Information Systems, involved selling refurbished computers to fellow students and eventually to corporations. Zalik ended up dropping out of Auburn and going on to sell MicroTech, then later launching the Phoenix and Outweb companies. He found his way into the credit business in 2006, when he had a new idea to become a sort of hassle-free middleman.
Now, Zalik oversees an operation that allows people to instantaneously access credit so that funding home projects and medium-sized purchases can be made easier. GreenSky Credit speeds up the process so that customers can scan their driver’s licenses instead of typing in all of their information.
The whole process can take just a few minutes, so you can do all of this in the aisle of a Home Depot while shopping for materials for a new kitchen. What GreenSky Credit does primarily is to open up new options for everyday consumers. The credit that Zalik and GreenSky Credit can provide include loans up to $65,000.
Giving people options is what many businesses are all about, and GreenSky has certainly found a smart way to open up new pathways to making improvements.