Ad fraud has become so rampant in the recent years but the good news is that many people have opened their eyes to these kind of fraud and activist are not getting tired of calling out these fraudsters either. One stern short activist, Sahm Adrangi , early this year had an amazing presentation on the same at the Kase Learning during a conference on short selling.
So how does ad fraud occur? Sam explains that hackers manipulate computers to click on your ad displays to create a substantial amount of clicks, impressions, and conversations instead of having actual humans who are the targeted customers click on your ads. This means that there is no actual ROI for a company investing in online ads. According to Sahm Adrangi,the more the ad frauds occur the less the advertising buyers are going to spend on online ads thus missing out on revenue from legitimate publishers.
So what is making it slow for all the interested parties to act? Sahm believes that all these parties that are supposed to be fighting against ad fraud do benefit and that is why they are slow. The ad agencies, ad exchanges, and the advertising companies all do benefit in a way, he insists.
This ad fraud takes so many forms, Sam adds, there is click fraud that occurs in paper click, there is click online ads and then there are fake websites with no content but have lots of traffic. All they do is use the same traffic for different ads. There is also ad tagging and stuffing where an ad is hidden behind a certain ad which the clients don’t see but see the video only but once they click, it reflects as an ad click.
In all these ad frauds, the ultimate loser is the ad buyer, concludes Sahm. Therefore it is high time that they work together with the activists to put all these frauds to an end. Otherwise, they will never really realize the economic value of online advertising.
About Sahm Adrangi
Sahm Adrangi is the Founder and CIO of Kerrisdale Capital Management which was launched in 2009. Sahm’s highest achievement has been exposing the fraudulent Chinese companies and has since been keen on short seller activism
The Managing Director of PSI-Pay Ltd, Phil Davies, announced that they were tremendously pleased that Kerv has selected PSI-Pay Ltd to partner up with them to form a contactless payment system. This payment system is released to the global market. They provide digital payments to an international market. Kerv and PSI-Pay have become alternative payment innovators in the industry.
Together they allow users of Kerv contactless payment ring to use PSI-Pay’s MasterCard license to make payments. Kerv has 38 million locations worldwide. They will be allowed to fund their accounts through debit or credit cards, PayPal and bank transfers. Kerv clients will also be allowed to make app and online purchases via their virtual card. Phil Davies believes that Kerv is a stimulating, inventive and useful solution. These payment applications are being embraced by the international market and PSI-Pay Ltd is proud to have Kerv as a partner.
Employees enjoy the fact that their payroll checks are directly deposited into an ATM card. It gives them the advantage of getting their payment early and not waiting for checks to be approved from a bank. The ATM card allows them to take needed cash out when they want to or make purchases wherever the MasterCard is accepted.
It gives those employees without a bank account a perfect and secure solution for getting their salary. It also saves time with just one transfer. It is cost effective for the company, no issuing of paper checks and reduces the staff cost when managing payroll. Using an ATM card is much safer than using cash payment and it is easy to replace cards that get lost or damaged.
Payment Accounts Online
Online payments are secure, transparent and easy to make. Business customers know that they have complete control over their company’s expenditures. With PSI-Pay’s technology businesses and consumers know that their personal information is secure online.
The Way it Works
A PSI-Pay Virtual Account is set up by businesses for their customers. The advantage to account customers is that they can then transfer funds, make instant deposits and withdraws, or make online purchases from merchants who also have Virtual Accounts.
The Virtual Account System that was developed by PSI-Pay, allows the expenditures of the finance department to keep control on the spending for the business. The business has a main corporate account through PSI-Pay, which has sub accounts. These sub accounts have the flexibility of keeping the balance for each account. Every account has to keep a positive balance so it cannot be overdrawn. This system reduces risk, cost and gives the business flexible management.
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Jason Hope recently donated $500,000 to the SENS Foundation, which is a non-profit organization that is located in California that focuses on developing, promoting, and ensuring that many people will have access to rejuvenation biotech that they are working on. Hope has payed attention to the work of Dr. Aubrey de Grey and has been interested in the work that the SENS Foundation is doing for many years, and he feels that their approach to the problems associated with human aging could have great impact on the world. Hope expressed his support for the SENS Foundation and his hope that his donation will help to move their work forward quicker.
Mike Kope, Chief Executive Officer of the SENS Foundation, made the announcement about Jason Hope’s donation while speaking at “Breakthrough Philanthropy,” which is an event that took place at the Palace of Fine Arts in San Francisco. He went on to express the importance of putting together a refreshed biotechnology industry and explained that this was the purpose for the SENS Foundation. After speaking a bit more about the Foundations purpose, Kope explained that the donation made by Jason Hope would be a huge help and that it should move the company forward a lot faster with its anti-aging related work.
Aubrey de Grey explained that Jason Hope’s donation would, specifically, help the SENS Foundation to work on breaking molecular bonds that are a part of the reason why older people suffer from diabetes, long-sightedness, and skin aging. She stated that his contributions would be especially helpful with the work the foundation is doing to prevent Arteriosclerosis. Many people present at the “Breakthrough Philanthropy” event expressed how impressed they were with how much Mr. Hope really cared about helping to cure the diseases that plague the elderly.
— Jason Hope (@JasonHope) February 11, 2016
Jason Hope is an entrepreneur, futurist, investor, and philanthropist who has a passion for technology. His real skill is in the way that he is able to predict future trends in technology by observing what is going on now. He is an advocate for the Internet of Things, which has to do with devices that are connected to the internet that make peoples lives easier. Hope works with businesses offering them insight into technology and how they can best integrate technology into their business models. He studied at Arizona State University where he earned a degree in Finance, and he continued his education at ASU’s W.P. Carey School of Business where he received an MBA.
As an investor, your goal to earn money on your investments. Rather that is through stocks and bonds, or unique investment6s like cryptocurrency. one big thing that drives the price of these assets is the release of information. This is especially true with stocks and cryptocurrency, one piece of good or bad news can send these assets in a positive way or in a negative way. that is why you need a news or6ganizat6ion that has your best interests at heart and really care about providing valid news to you so that you make the correct financial moves with your money. Because your hard earned cash is on the line, it can be very hard to make a decision, so you need an organization that can guide you in the right direction so that your money can earn you a lot of money. This is where Agora Financial comes in.
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If the youth of Dallas want to find an example of a local person who has succeeded to the fullest, they need look no further than James Dondero. Over the last 30 years, he has emerged as one of the biggest names in the world of finance, as well as being one of the most trusted financial advisors in the world.
His career began in 1984, when he graduated with honors from the Mcintyre School of Commerce at the University of Virginia. In that same year, he was accepted into the J.P. Morgan training program, where he learned the financial wizardry for which he has become known.
in 1985, he went to work for American Express, first as a corporate bond analyst, and later as a portfolio manager. After leaving American Express in 1989, he served as CIO for a subsidiary of Protective Life. He grew this business from basically nothing, until it became a thriving 2 billion dollar company. Read this article at barrons.com.
In 1993, he founded his own company, called Highland Capital Management, which has since grown to become one of the biggest credit management companies in the world. According to the company’s website, they manage about 14 billion dollars worth of investments. They started out in Dallas, but have since grown into a global company with offices in New York, Sao Paulo, Singapore, and Seoul. Read more about James at Crunchbase.
Mr. James Dondero has also been involved in a number of charitable ventures, the most well-known of which is the Hippopotamous exhibit at the Dallas Zoo. The Hippos had been absent from the zoo since 2001, until Mr. Dondero’s company donated about a million dollars to ensure that the animals could return. They even created a small observation post for visitors which was named the “Highland Capital Lodge”, in honor of the company that made it possible. Mr. Dondero and his company have also donated large sums of money to the George W. Bush Presidential Library, the Perot Museum Of Natural Science, The Snowball Express, The Education is Freedom Foundation, Uplift Education, and the SMU’s Tower Scholars Program.
Without any doubt, he has gone from success to more success in every venture he has put his hand to, giving the world a fine example of the quality of people that come out of our fair city.
Equities First Holdings is a professional finance company to help individuals and businesses reach financial success. It’s easy to qualify for one of their lending solutions like- stock-based loan, margin loan, or create a stock portfolio. The company was established in 2002, and have offices all over the world- U.S., UK, Perth, Sydney, Hong Kong, and Australia. The stock-based loans are non-restrictive and are easy to qualify for. The financial products that are available are quick and easy to apply for and the professional experts, will be there for you from start to finish. It’s a financial solutions to embrace.
Mindstrong Health, A start-up that specializes in creating technological solutions in the medical field of Neurology has been able to secure $14 million in the first series of financing. The company was bidding for funds that will enable it to advance its neuropsychiatric diagnosis and therapy platform.
In today’s world, smartphones and the internet are powering various sectors of economies.
Mindstrong Health platform leverages the power of Artificial Intelligence and the handiness of smartphones to generate data on how people interact with smartphones against the measure of their brain function.
Mindstrong Health provides a new approach to the diagnosis and treatment of Neuropsychiatric problems. According to the Co-founder and President of the company, Dr. Tom Insel, Mindstrong transforms simple activities on a smartphone such as typing and scrolling into meaningful patterns that can be used to measure cognitive function. Mental disorders are a big problem that affects a large number of people, by the use of smartphones medical professionals will have an easier time in diagnosing and treating these conditions.
The first round of financing for Mindstrong was led by Foresite Capital together with ARCH Venture Partners. Other players who joined the two leading firms in rising funds included Optum Ventures, One Mind Brain Health Impact Fund, and Berggruen Holdings.
Foresite Capital the company that led the financing of Mindstrong Health is a firm that focuses on investing in start-ups in the medical field. Foresite Capital under the stewardship of Jim Tananbaum, a leader in the sector of venture capitalism. Jim holds the position of Chief Executive Officer and Managing Director at the company.
Dr. Jim Tananbaum boasts of over two decades’ experience in investment and entrepreneurship in healthcare. With his vast professional experience, Jim Tananbaum has succeeded in creating several healthcare franchise businesses across the globe. Some of Tananbaum’s notable projects in the medical world include GelTex Pharmaceuticals, a company that succeeded in bringing two drugs to the market. Jim is also the brainchild of Theravance, Inc. and Prospect Venture Partners II and III.
Dr. Jim Tananbaum’s objective in the business world has always been providing the financial muscle to emerging leaders in the field of medicine so as to achieve disruptive products in the healthcare sector. You can search him on Google to know more.
Are you an investor struggling to generate money in the stock market? Searching for a remarkable opportunity to accumulate a lot of money in business enterprise or invest in a profitable opportunity? Quite possibly you are fully aware that Jim Hunt and VTA Publications has expert guides and training products that actually help ambitious individuals reach their financial goals.
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VTA Publications is definitely a tried and tested source of business and investing and finance publications, programs, training products and articles covering a variety of wealth-building and business startup subjects.