Ad fraud has become so rampant in the recent years but the good news is that many people have opened their eyes to these kind of fraud and activist are not getting tired of calling out these fraudsters either. One stern short activist, Sahm Adrangi , early this year had an amazing presentation on the same at the Kase Learning during a conference on short selling.
So how does ad fraud occur? Sam explains that hackers manipulate computers to click on your ad displays to create a substantial amount of clicks, impressions, and conversations instead of having actual humans who are the targeted customers click on your ads. This means that there is no actual ROI for a company investing in online ads. According to Sahm Adrangi,the more the ad frauds occur the less the advertising buyers are going to spend on online ads thus missing out on revenue from legitimate publishers.
So what is making it slow for all the interested parties to act? Sahm believes that all these parties that are supposed to be fighting against ad fraud do benefit and that is why they are slow. The ad agencies, ad exchanges, and the advertising companies all do benefit in a way, he insists.
This ad fraud takes so many forms, Sam adds, there is click fraud that occurs in paper click, there is click online ads and then there are fake websites with no content but have lots of traffic. All they do is use the same traffic for different ads. There is also ad tagging and stuffing where an ad is hidden behind a certain ad which the clients don’t see but see the video only but once they click, it reflects as an ad click.
In all these ad frauds, the ultimate loser is the ad buyer, concludes Sahm. Therefore it is high time that they work together with the activists to put all these frauds to an end. Otherwise, they will never really realize the economic value of online advertising.
About Sahm Adrangi
Sahm Adrangi is the Founder and CIO of Kerrisdale Capital Management which was launched in 2009. Sahm’s highest achievement has been exposing the fraudulent Chinese companies and has since been keen on short seller activism
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The Fortress Investment Group is an American financial company that focuses on investments. The company was founded in 1998 by three entrepreneurs who envisioned a profitable future. They thought that establishing a company that will focus on investing would make them more money, and after founding the Fortress Investment Group, they realized that they made the right choice in starting their own business. Today, the Fortress Investment Group is valued at $70 billion, and the number of their clients continues to rise. The Fortress Investment Group is also the first private equity firm in the United States to be traded to the public.Right after the establishment of the company in 1998, the founders thought of ideas on how they can increase their profit.
They looked for investors and other clients, and as they manage their assets, they have seen a spike in their performance. Many people were informed about how good the company is in handling assets and other investments, and as a result, more people entrusted their wealth to the Fortress Investment Group. Years later, their investments have grown, thanks to the rising economy and the increase in share prices where Fortress Investment Group has invested. In 2007, the founders of the company decided to offer the Fortress Investment Group to the public, and they made their debut at the NYSE (New York Stock Exchange), where more than $600 million was traded to the public or almost 8% of the company’s total value back then.During the recession in 2008 to 2009, the Fortress Investment Group experienced several difficulties because of the challenge posed by the crashing economy of the United States.
The founders had to think about a solution or face bankruptcy that would create more debts for the company. What the Fortress Investment Group did is to expand the services that they are offering their clients, and they managed to get through the recession. They also provided lending money to those who wanted financial assistance, and it was brought to test when the 2010 Vancouver Olympics took place. The organizers of the event worked with a local financing firm in Vancouver to build the Olympic village. However, they backed out midway into the project. The organizers of the 2010 Vancouver Olympics contacted the Fortress Investment Group instead, and they agreed to help build their project. In the end, the structure was completed on time, and the facility was turned over to the Fortress Investment Group.
Richard Blair is a trusted advisor in and around Austin on investment and wealth solutions with decades of quality services. Through his firm Wealth Solutions, Inc, Richard provides a number of services that are cascading the needs of every client. His years of experience in the industry has helped him to understand each of the customer’s requirements and formulating comprehensive plans to address their needs. He advises mainly three types of plans such as income generating options, wealth creating solutions, and retirement needs. Blair offers his advisory services to individuals, families, and small business, and he points out the importance of having a solid investment option for everyone.
He follows a three pillar approach to understand the need the customers and to find a suitable investment option for them. In the first step, a financial road map is laid out, and during the process, the strengths, risk tolerance, growth opportunities, and goals of the clients are understood. In the second step, a long-term strategy is being developed to address the needs of the customers considering his liquidity requirements and investment goals. Richard closely works with the funds and move between various investment options considering the growth prospects of each option. He also diversifies the investment to reduce the risk of any loss when the market is in adverse condition. In the third step, each of the customer’s financial goals is set and approves strategies to meet them. Blair also takes care of their insurance needs considering long-term care, annuities, and life insurance.
Since Richard Blair of Wealth Solutions comes from teaching background, he uses his teaching skills to convince the clients the need for investments and to find the best options for them. He also traces the latest news and developments in the market to serve the customers better. Richard started the firm 1994 to help the individuals and families in Austin area to achieve their financial goals. The firm works as an RIA or Registered Investment Advisory firm.
Richard completed his graduation in Financial Management Services and Finance. He completed some professional and industrial certifications such as CAS, CES, CFS, and RICP in his mission to give quality financial advising services to his clients. Richard is known for integrity to his services and unbiased advisory and investment services with the only goal of protecting the customer’s interests on top of everything. Due to this, many of his new clients are coming from the referral of existing customers – a clear proof of quality service over the years.
CCMP Capital was created from a number of partnerships. The partnerships helped in enhancing financial growth and market presence for the corporation. CCMP Capital is a private equity firm that handles leveraged buyouts and growth capital transactions. It has been ranked among the largest private equity fund firm globally. The firm has offices in Hong Kong, New York, Tokyo and London. It has employed many employees to enhance its objectives. CCMP has invested more than $12 billion in leveraged buyout transactions and growth capital.
CCMP Capital’s history dates back to 1984. It was first named Chemical Venture Partners, which was a venture capital branch for the Chemical Bank. In 1996, the firm acquired Chase Manhattan Bank resulting to the change of its name to Chase Capital Partners. In 2000, the firm bought J.P. Morgan &Co leading to the formation of J.P. Morgan Chase was formed. The firm was rebranded to JP Morgan Partners. As the platform continued to develop and expand, various private institutions were incorporated. These incorporated firms included Robert Fleming & Co, Hambrecht & Quist, Chase Manhattan, Manufacturer Hanover, The Beacon Group and the J.P Morgan & Co.
After a while, the JP Morgan Chase acquired the Bank One. The interest in Bank One was elicited by its own private equity group, One Equity Partners. The private equity was formed to act as a private equity leeway for JP Morgan Chase. In April 2006, JP Morgan Chase completed the sale of $925 million in the JP Morgan Partners World Fund. Two months later, JP Morgan Partners and JP Morgan Chase parted ways. This situation saw the company named CCMP after taking the first letters of the previous companies.
After the split from JP Morgan, CCMP raised $3.4 billion for the CCMP Capital Investors Program. The program marked the beginning of the firm as a solo entity after its separation from JP Morgan Chase. In 2014, CCMP put up Medpace, a pharmaceutical contract research firm, for sale. Cinven ended up buying Medpace for a consideration of $900 million. Today, CCMP continues to provide innovative products and services to its diverse clients in the market.
Stephen Murray has been the President and chief executive officer of CCMP Capital. He was born in 1962. Stephen attended Boston College where he received an undergraduate degree in economics. He proceeded to Columbia Business School earning a postgraduate degree in business administration. He undertook a training program in credit analysis at the Manufacturers Hanover Corporation. Stephen started his career at MH Equity Corporation, which was the leveraged finance unit of the Manufacturers Hanover’s private equity. Stephen was instrumental during the various acquisitions and partnerships with the company before co founding CCMP. Murray became the chief executive officer of CCMP in 2007.