Ad fraud has become so rampant in the recent years but the good news is that many people have opened their eyes to these kind of fraud and activist are not getting tired of calling out these fraudsters either. One stern short activist, Sahm Adrangi , early this year had an amazing presentation on the same at the Kase Learning during a conference on short selling.
So how does ad fraud occur? Sam explains that hackers manipulate computers to click on your ad displays to create a substantial amount of clicks, impressions, and conversations instead of having actual humans who are the targeted customers click on your ads. This means that there is no actual ROI for a company investing in online ads. According to Sahm Adrangi,the more the ad frauds occur the less the advertising buyers are going to spend on online ads thus missing out on revenue from legitimate publishers.
So what is making it slow for all the interested parties to act? Sahm believes that all these parties that are supposed to be fighting against ad fraud do benefit and that is why they are slow. The ad agencies, ad exchanges, and the advertising companies all do benefit in a way, he insists.
This ad fraud takes so many forms, Sam adds, there is click fraud that occurs in paper click, there is click online ads and then there are fake websites with no content but have lots of traffic. All they do is use the same traffic for different ads. There is also ad tagging and stuffing where an ad is hidden behind a certain ad which the clients don’t see but see the video only but once they click, it reflects as an ad click.
In all these ad frauds, the ultimate loser is the ad buyer, concludes Sahm. Therefore it is high time that they work together with the activists to put all these frauds to an end. Otherwise, they will never really realize the economic value of online advertising.
About Sahm Adrangi
Sahm Adrangi is the Founder and CIO of Kerrisdale Capital Management which was launched in 2009. Sahm’s highest achievement has been exposing the fraudulent Chinese companies and has since been keen on short seller activism
Anil Chaturvedi has been an able banker for approximately 40 years. He has an expansive experience in working with great international banks. Anil has specialized in the area of corporate & private banking, corporate advisory as well as investing in banking with a good focus and emphasis in cross-border transactions across the beautiful Europe and India. Anil Chaturvedi is the current managing director at the prestigious Hinduja bank since Geneva Area in Switzerland. In this position, Anil has been responsible for the development of corporate advisory business this included encouraging cross-border strategic alliances between the Europe, Indian, Asian, and USA corporates. Anil has also served as the managing director of Merrill Lynch since 1993 to 2011 in the New York City. This was a wonderful private banker that covers the global regions in Europe, Asia, United States of America, and India. Before then, Anil was the vice president and senior representative for the US operations at ANZ Grindlays Bank in the New York. In this position, Anil Chaturvedi was the head in charge of the operations of the entire bank. He was responsible for the marketing, product development, compliance, and regulatory matters. He also took roles in developing the skills in leadership as well as sharpening them within the organization. Lastly, Anil was effective in drafting a wonderful model for the whole bank. Earlier on, Anil worked as a manager of the development and planning sector at State Bank of India located in Greater New York City. This was between 1987 and 1991. His roles revolved around actualization of the marketing strategy and effective strategic planning in capturing every kind of business for the Non-Resident Indians within the United States of America. While serving here, Anil Chaturvedi was honored for being the Man of the Year Award.
Anil Chaturvedi has a good and admirable education background. He has a Masters in Bachelor of Arts in Financial Management between 1971 and 1973 he successfully finished his bachelor’s education at the renowned Delhi University with an Economic Honors and a degree in Bachelor of Arts. Anil Chaturvedi has a vast of experiences all along his career journey. He has as well received a number of endorsements in his career life and that makes him a star in his generation within the banking industry.