Ad fraud has become so rampant in the recent years but the good news is that many people have opened their eyes to these kind of fraud and activist are not getting tired of calling out these fraudsters either. One stern short activist, Sahm Adrangi , early this year had an amazing presentation on the same at the Kase Learning during a conference on short selling.
So how does ad fraud occur? Sam explains that hackers manipulate computers to click on your ad displays to create a substantial amount of clicks, impressions, and conversations instead of having actual humans who are the targeted customers click on your ads. This means that there is no actual ROI for a company investing in online ads. According to Sahm Adrangi,the more the ad frauds occur the less the advertising buyers are going to spend on online ads thus missing out on revenue from legitimate publishers.
So what is making it slow for all the interested parties to act? Sahm believes that all these parties that are supposed to be fighting against ad fraud do benefit and that is why they are slow. The ad agencies, ad exchanges, and the advertising companies all do benefit in a way, he insists.
This ad fraud takes so many forms, Sam adds, there is click fraud that occurs in paper click, there is click online ads and then there are fake websites with no content but have lots of traffic. All they do is use the same traffic for different ads. There is also ad tagging and stuffing where an ad is hidden behind a certain ad which the clients don’t see but see the video only but once they click, it reflects as an ad click.
In all these ad frauds, the ultimate loser is the ad buyer, concludes Sahm. Therefore it is high time that they work together with the activists to put all these frauds to an end. Otherwise, they will never really realize the economic value of online advertising.
About Sahm Adrangi
Sahm Adrangi is the Founder and CIO of Kerrisdale Capital Management which was launched in 2009. Sahm’s highest achievement has been exposing the fraudulent Chinese companies and has since been keen on short seller activism
You could definitely call it a Twitter tirade if you wanted to. Shervin Pishevar recently went on a fifty tweet, twenty-one hour tweet storm related to all of his ideas about the economy and the state of the world as it stands right now. It was something that inspired a lot of people to take another look at the way things are right now.
Shervin Pishevar has always turned heads when he speaks or writes. He has frequently been right about the predictions that he makes. For example, Shervin Pishevar is probably most famous as an early investor in Airbnb. He staked his capital in a company that people thought would never work out at the time. Now, the company has grown to such an extent that it is a household name. That clearly made Shervin Pishevar a lot of money for his personal bank account. Why then would we now also listen to what he has to say about the world economy as a whole? The truth is, that is exactly what we should do.
The tweets started by talking about how Pishevar believes that the stock market is overdue for a correction. That was followed by tweets about Bitcoin, China, and the American Dream (this guy has range!).
The talk about a stock market correction was something that some people scoffed at. They could not believe that someone would suggest that the precious stock market might fall after the kind of run that it has been having as of late. However, there is little doubt in the mind of Shervin Pishevar that this is going to happen. He was therefore pleased in a way when just three days after he posted these tweets, the stock market began to tank by more than one-thousand points. He quickly dubbed it the “#TrumpDump“.
It is not as though his predictions always start to come true so quickly or even at all. It is about the fact that he is more often right than wrong when it comes to these kind of things. Knowing that, we should all consider our options when it comes to who we take advice from and why we do so.